Updates

MH//I 

• We delivered enormous technical innovations and pushed the bar with IP on Bitcoin. 
• Investing in the highest grade of production and canvases, is a long-term commitment to our vision with the application of IP. 
• The timing didn’t work in our favour and execution on our GTM needs to improve 
• Our first priority is to better broadcast what we’ve done, what we’re doing, and change our position with the right coverage on upcoming activations. 
• We’ve since engaged with multiple press partners 
• The goal is to secure a series of features in top tier and crypto-specific publications 
• We want to push our presence as founders and team on stage and spaces
• Runes will be incrementally dropped this week
• Bribing the Trinity for Evolution will roll out this month
• Following bribing, reinscription-as-a-service is intended to commence at the turn of the month
• Six successive waves of trait eligibility will unlock Evolution
• All Evolutions will be possible by Q4
• MHI will have the same commercial IP rights as Eth hounds 
• Evolutions add additional visual languages to your sat gallery, increase its technical composition, and possibilities to its application.
• The next two weeks will feature giveaways
• Let us know the spaces, events, and content creators you want to see us engage with
• MHI will be joining Serum City 

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Runes

• Runes arrive this week: 50% of allocation
• Runes will be used as bribes for advanced reinscription from The Trinity
• Runes will be the currency for Evolution

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Serum DAO:

• Intended for Summer release. 
• GTM will give plenty of advance time to prepare
• Reputation matters. So do builders.
• Bring agency and integrity to holders by making them stakeholders
• Three years of organic building have prepared fertile ground for the DAO: Factions, Roles, Ranks, RMC, Emissary, and a community of builders.
• A net positive across all collections 
• A point system will be the precursor to the token launch
• Redefining how governance works in a way that recognizes members
• Biggest bag does not always equal the biggest influence
• Funding mechanisms with levels of access 
• We are being legally responsible with how we market this
• Serum DAO will have a home base 
• Genuine incentives to give reason to the wider ecosystem to engage
• The treasury will have innovative mechanisms for the community
• MH//I will be recognised 

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General:

• Oaths are your lifetime passport to the MCW and unlock the highest ranks within the Cartel.
• Strong IP drives compound value across chains
• We will have a presence in Lisbon APEFEST - more TBA soon
• Seismic shift in how NFT companies are positioned. We are constantly evolving, reacting, and committing to our vision.  

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Serum City:

• Season one was seen as season zero internally - building with the scaffolding up. We’re rapidly advancing.
• Long-term vision offers mass exposure of the MC World and the IP of those within it
• A 6-8 week intermission
• Season 2 introduces new collections, characters, buildings, items, map and core gameplay mechanics . 
• Early introduction of PvP that will evolve
• Season 2 to include $100k worth of prizes
• Champion MBA and MCW with product placement in-game
• The whole story is turning  into a playable world
• Working on mass market appeal and cross platform gameplay 
• Enormously positive metrics from S1
• Containers are available to mint. They generate energy in Season 2. Each container will provide one car part and rarity will vary.
• One of the ways to earn $Serum is by our point system, and this point system incorporates Serum City activity into its distribution. 

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Fused Hounds:

• Combines five collections in one. Over 450 traits. 
• Creates a waterfall deflation across collections to drive supply and inject activity
• Those that burnt hounds for materials early will be recognised
• Fusion will be released in successive waves based on breeds
• Fusion will follow MHI Evolution
• Fusion is intended for Summer launch, but market timing is the biggest determiner
• Fusion will arrive in Serum City
• Fusion will arrive in 3D
• Fusion will be on Ethereum
• We have a mass market ideas of how we deploy and monetize IP 

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Q&A

Q: Is there any insight on the durability, funding, and resilience of NL?

• We are more than well funded to be able to meet all demands.

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Q: Is the focus now primarily on the Serum DAO? 

• It will be a huge part of our company, but attention is not being solely diverted to the DAO.
• NFTs are also a huge part of what we do and the DAO is something that holders should be very excited about.

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Q: What are the benefits of the Cartel Ranks?

• It operates as recognition for standout members and offers higher prestige within the community for each successive promotion. The highest Ranks are reserved for Oath holders. 

• Ranking members will play an integral role in how Serum Dao is unfolding. 
• Ranking members system is important as it is the footprint we leave within the ecosystem. 
• The idea of RM is not about the money spent or the number of assets held,  but about who you are, what you say, and what you contribute. 

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Q: Does it make sense to create new collections as opposed to working on existing ones?

• All of our collections are a part of the same story
• Strong IP drives value across chains
• All of our collections will create an entire catalogue allowing you to do different things on different chains

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Q: What is up with Lior’s posting frequency on X?

• Taking a different strategy - but he is here watching and reading
• Do what is needed to take our projects to the next level
• Our goals and dreams are not sustainable solely on Lior’s words
• Took a moment away from constant shilling (which will resume), but instead, looked to create a sustainable path of how to move forward most effectively
• The goal is to place ourselves within the pinnacle of consciousness in this greater ecosystem not based solely on the word of one person, but rather, on the entire ecosystem
• Laying the foundation for a more mass-market approach
• Overall, he’s here and taking a long-term approach to amass power behind our words

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Q: Is there any info about an IRL Cartel event in Lisbon during ApeFest?

• Yes, there will be an event at that time out in Lisbon.

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Wrap-up:

• Seismic shift on how NFT companies are structured, how they provide access, and how they define who they are. We are in the process of doing just that as a company. 
• Must always get better. There is a commitment to hear more from Duke and Lior. 
• Anything that we give holders, not sell, will have timing factored in. 

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